The Dawn of a New Era in Luxury Convertible Driving
Having first teased the public with candy-coloured wireframe sculptures, Land Rover has finally revealed the all-new Range Rover Evoque Convertible to the world in spectacular style.
The fifth and newest member of the Range Rover family lowered its roof for the first time in a blaze of dazzling light using state-of-the-art projection technology, transforming the darkness of a cold winter night into the golden glow of warm summer sunshine.
The stunning scene was set against the backdrop of the University of the Arts London’s famous Central Saint Martins building in Granary Square, Kings Cross, London.
The projection covered an area the size of approximately 10 tennis courts using twenty projectors, each with a combined brightness of 400,000 lumens, the equivalent of 40,000 candles. The spectacular reveal also incorporated Granary Square’s innovative and high-tech water feature comprising of 1,080 fountain jets and 4,320 individual low energy LEDs, with each jet individually controlled and lit using a giant pixel map to invoke the mood of the changing seasons.
With design at its core, the Range Rover Evoque Convertible is supremely capable, has space for four adults, a proper boot and even an innovative ski hatch for road trips to Courchevel or Aspen. This is sophisticated roof-down all-season motoring for drivers from all corners of the globe.
