At the last general election just 4 in 10 under-25s visited the ballot box and yet, with many commentators predicting a hung parliament, first time voters could well hold the keys to Number 10 this year.
‘X’ launched with ‘Why give a XXXX?’, a short online video starring actor Steve Brody (Two Pints of Lager and a Packet of Crisps, The Office, Cardinal Burns, PhoneShop) on the streets finding out just how much the baby boomers actually know about the things that are important to 18-24s; from Snapchat to Tinder.
When they see how little, that will be encouragement not to leave the election of their political representatives to the older generations.
They say: “Everyone knows what swiping right is, what emojis are, and know the difference between Pippa Middleton and Lily Allen right?
“Think again.
“Want to leave your future to people who think Snapchat is a kind of biscuit? They don’t get your world.
“Register to vote now so your future is yours not theirs.”
