Salford-based marketing firm ResponseTap has received £900,000 to accelerate development of its customer-tracking software.
It’s understood the cash boost will create 13 new jobs at the Furness House firm.
Will Clark of Enterprise Ventures, which manages The North West Fund for Mezzanine, said ResponseTap had become “a leader in its field” by continually developing its tracking products.
“Call-based marketing automation is a fast developing sector,” he said.
“As companies seek to reach a more targeted audience, this type of software is becoming integral to their marketing efforts as it allows them to provide a superior experience for customers, identify their needs and turn browsers into buyers.”
The software tracks customer behaviour from the moment they visit a website to placing an order.
The company was set up by university friends Ross Fobian and Richard Hamnett in 2008.
Clark added: “This funding will enable it to stay at the forefront by helping to accelerate the development of even more advanced systems.”
The North West Fund for Mezzanine is part of the £155m North West Fund. It’s financed by the European Regional Development Fund and the European Investment Bank.
Main image: Ross Robian and Richard Hamnett
