Watch our video where we ask shoppers what they do to make sure they get a good deal and watch what happens as we hook them up to a heart rate monitor to see what happens when they get one
There’s no doubt shopping is a national pastime, and even for those that don’t count ourselves as shopaholics, the thrill of securing a bargain is one of the greater pleasures in modern life.
And new research from intu Trafford Centre looks at just how much we love to shop and how much we love to get a good deal. And far from just being a mad-dash for clothes, it’s homewares that are in hot demand. The study shows that 7.7 million of us shop for homewares at least once a week, and we spend an average of £206.45 per year furnishing our living rooms, compared to just £135.14 on the perfect outfit.
Whether it’s homewares, clothes, toys or whatever we’re shopping for, the research shows that almost 40% like to see if they can save money when shopping, one in seven barter to get the price down, while one in 14 of us even try and barter to get freebies when they’re shopping.
And many of us go even further – the research also found….
27% return to the same item more than once before deciding to buy it
17% researching stores to see when they have sales
13% take pictures of the thing they want to buy so they can search around for the best deal or a cheaper alternative
11% hit the shops early to get the best sales
7% try to find out from shop assistants if a sale is coming up
7% hide things they like somewhere in a shop so they can come back later to get it
6% go the shops at the end of the weekend when they think they will have reduced the price
But if you find it hard to snag a bargain when shopping… then help is it hand. We asked shoppers to give us their top bargain hunting tips and then we hooked them up to a heart rate monitor and attached a go-pro onto them to watch what happens to them when they find a good deal, or what happens when they don’t.
