This July Manchester City FC and Tencent are joining forces to provide fans in the region with greater access to exciting, behind the scenes content during the Club’s pre-season tour of China.
The new partnership will provide Manchester City supporters with the opportunity to enjoy up close and personal insight into the Club they love across Tencent’s various platforms, including WeChat and Penguin Live.
As part of this strategic collaboration, there will be an exclusive player meet and greet with Tencent Sports users in Beijing. All the action will be streamed on Penguin Live allowing fans to capture the excitement in real-time.
As a leading global internet company with a strong footprint across China, Tencent has a proven track record of collaborating with sporting organisations to enhance the connection they have with their global audiences. By partnering with Tencent, Manchester City can now engage further with their rapidly growing fan base across China bringing them closer to all the action with unique and innovative content.
Both Manchester City and Tencent are committed to supporting the growth of football in China and by working together hope to raise the profile of the sport and the Club in the short and long term.
