One of the largest independent toy retailers in the UK has opened a new outlet store at the Lowry Outlet shopping mall.
Toytown have taken a lease on a 2,631 sq ft space at the Salford Quays centre.
Belfast-headquartered Toytown was founded in 1980 and now has 23 locations across the UK, selling Lego, Hasbro, Playmobil, Disney and Marvel-branded toys.
Since summer 2015 Peel have added Next and Bench outlets to their 80+ store and restaurant offering.
Kelly Hurst, centre manager for Lowry Outlet, said: “We’re thrilled to have opened Toytown at Lowry Outlet. It’s a well-recognised retailer, stocking a huge selection of brands for all ages.”
The shopping complex owners Peel Land and Property came under fire in September – after ending free parking in April – with a plan to rebrand the Salford store as ‘Lifestyle Outlet Manchester’.
Read: Fury over shameful Manchester rebrand
Despite the backlash, Lowry Outlet still describe themselves as “Manchester’s only outlet shopping centre, located in the heart of MediaCityUK, Manchester’s stunning waterfront destination.”
The Lowry Outlet Mall has 300,000 sq ft of retail space along with a seven-screen Vue cinema.
