Online fashion retailer Missguided, which is headquartered at Salford Quays, has announced a link-up with Worldpay as its strives for ambitious expansion overseas.
Missguided says it is aiming for 95% growth this year with a sales hike of 69% in 2014 fuelling their confidence expand into the American market.
The deal with payments management firm Worldpay will allow the firm to report and act on its payments data, which it was not in a position to do previously.
By reducing the number of declined payments Missguided aim to build repeat business too.
Boss Nitin Passi runs the retailer from Wharfside in Salford with 210 staff, selling clothes and accessories aimed at women aged 16-25.
Steven McKiernan, Financial Controller at Missguided said: “The world of online retail is extremely competitive. If you turn a customer away over a poor experience, including a declined payment, it’s unlikely they will come back to shop with you again.
“Our ambition isn’t just to grow as a company; it is to deliver the best online shopping experience for the people who use our website globally.
“With a more complete view of our payment data and the ability to quickly act on this information, we’ll be in the best position to continue doing just that as we extend our reach in new markets.”
Maria Prados, VP of retail at Worldpay said: “This relationship with Missguided is about much more than just providing them with static payment data.
“Our years of international experience and granular view into sales figures allow us to take a much deeper dive and actually help companies understand the implications of this information on the wider business.
“Missguided has had an exceptional year and with our guidance and services they will be ready to meet their ambitious growth targets in America and around the world.”
