Independent restaurant chain Bill’s Restaurant is to open a new branch at the Trafford Centre on a 20-year lease.
In a deal announced today, the 2,600 sq ft restaurant in the shopping centre’s New Orleans dining area will be close to new Coast to Coast and Wagamama chains, with all three expected to open in September 2015.
It will be the third Bill’s eaterie in the North West after opening on John Dalton Street in Manchester city centre, and at the Liverpool ONE shopping mall.
Bill’s, run by entrepreneur Bill Collinson, started as a greengrocer in East Sussex, expanding in 2001 to a small restaurant in Lewes before branching out with pop-ups and new stores in Brighton, Bath and London.
Serving breakfast, lunch and dinner, the chain is focused on quirky design and high-quality produce.
Julian Wilkinson, regional director of intu, said: “Customers today want great dining and leisure attractions as well as top retail brands like Selfridges, Hamleys and Hollister.
“That’s why Bill’s Restaurant will be such a great addition to the centre.
“We have an impressive 31 million footfall with each customer looking for compelling experiences that means they will visit more often and stay for longer.”
A spokesperson from Bill’s Restaurant, said: “As well as its retail, intu Trafford Centre is well known for its dining and leisure attractions. It has one of the highest footfalls of any shopping centre outside London, making it the obvious choice for a new Bill’s Restaurant.”
Cushman & Wakefield acted for intu on the deal.
